Why do you need a link in bio on Instagram?
If you’re an Instagram user, you’ve probably noticed that many people have a link in their bio. But what is that link for? And do you need one yourself?
In short, a link in bio is a way to link to an external website from your Instagram profile. And yes, if you want to drive traffic to your website from Instagram, you need a link in bio.
Here’s why:
1. Instagram only allows one link
Instagram only allows you to include one link in your profile. That means if you want to link to multiple pages on your website (like your home page, a product page, and a blog), you need to choose which one you want to link to.
With a link in bio, you can send people to whichever page you want, depending on the context of your post. For example, if you’re promoting a new product, you can link to that product page. If you’re sharing a blog post, you can link to the blog post.
2. Instagram links are not clickable
Another reason you need a link in bio is that Instagram links are not clickable. That means if you include a link in your post, people will have to manually type it into their browser.
With a link in bio, people can simply click on the link and be taken to your website. This is much easier and more user-friendly, which means people are more likely to actually visit your website.
3. A link in bio looks more professional
A link in bio also looks more professional than a link in your post. If you’re trying to build your personal brand or business on Instagram, you want to look as professional as possible.
A link in bio shows that you’re serious about your brand and that you’re willing to invest in driving traffic to your website. It also shows that you know how to use Instagram to promote your business.
4. A link in bio can help you track your traffic
If you use a link in bio, you can also track how much traffic you’re getting from Instagram. This is helpful because it allows you to see which of your posts are driving the most traffic and adjust your strategy accordingly.
With Foyer you can automatically track all your page visits and link clicks.
5. A link in bio can help you sell products
If you use a link in bio, you can also use it to sell products. This is a great way to make money on Instagram and grow your business.
There are a few different ways to do this, but one of the easiest is to use a service like Gumroad. With Gumroad, you can create a “buy now” page that people will be taken to when they click on your link in bio.
In conclusion, a link in bio is a powerful way to promote your business on Instagram. If you’re not using a link in bio, you’re missing out on a lot of potential traffic and customers.
So if you’re serious about growing your business with Instagram, make sure to add a link in bio today.
